My previous professional experiences allowed me to solve problems related to Processes and User Experience, with a focus on innovation and data-driven decisions. I apply agile and lean methodologies for continuous development of user-centered projects.

From my perspective, user needs get lost in the product development process. The marketing team just wants more revenue, the business team is focused on getting the best deals with partners, and the developers insist on creating the simplest design to make it run faster. Who cares about the user? My job is to represent the needs of the user at different stages.